Terms of Use

1. Acceptance of Terms

By accessing or using our billboard analytics platform (the "Service"), you agree to be bound by these Terms of Use. If you do not agree to these terms, please do not use the Service.

2. Description of Service

Our Service provides out-of-home (OOH) billboard analytics for media owners. We collect and analyze mobile movement data to provide impression counts and audience attribution for billboard locations you provide to us.

3. Free Trial Period

New users are entitled to a one-month free trial period with the following conditions:

• Track up to 5 billboard locations during the trial period
• Access to all standard analytics features
• After the trial period ends, data collection for your billboards will cease
• Historical data collected during the trial will remain accessible in your account
• To continue data collection, you must upgrade to a paid subscription

4. User Responsibilities

As a user of the Service, you agree to:

• Provide accurate information about billboard locations you own or have authorization to track
• Only upload billboard locations that you have legal rights to
• Maintain the confidentiality of your account credentials
• Notify us immediately of any unauthorized access to your account
• Use the Service in compliance with all applicable laws and regulations

5. Data Collection and Use

Our Service collects and analyzes aggregated, anonymized mobile movement data to generate billboard analytics. We do not collect personally identifiable information about individuals near your billboards. All data processing complies with applicable privacy laws and regulations.

6. Intellectual Property

You retain ownership of the billboard location data you provide. We retain ownership of all analytics, insights, methodologies, and platform technology. The aggregated analytics data and reports generated by our Service are licensed to you for your business use only.

7. Data Retention

During active subscription periods, we continuously collect and store analytics data for your billboards. After subscription cancellation or trial expiration, we will retain your historical data but will not collect new data. You may export your data at any time during your subscription period.

8. Limitation of Liability

The Service is provided "as is" without warranties of any kind. We are not liable for any business decisions made based on analytics provided by our Service. We do not guarantee the accuracy or completeness of mobile movement data, as it depends on third-party data sources.

9. Termination

We reserve the right to suspend or terminate your access to the Service at any time for violation of these terms or for any other reason at our discretion. You may terminate your account at any time through your account settings.

10. Changes to Terms

We reserve the right to modify these Terms of Use at any time. We will notify users of any material changes via email or through the Service. Continued use of the Service after changes constitutes acceptance of the modified terms.

11. Prohibited Uses

You may not use the Service to:

• Track billboards you do not own or have authorization to track
• Attempt to identify individual persons from aggregated data
• Reverse engineer or attempt to extract our data collection methodologies
• Resell or redistribute analytics data to third parties
• Use automated systems to access the Service in ways that exceed normal usage

12. Contact Information

If you have any questions about these Terms of Use, please contact us at support@insiightanalytics.com