Privacy Policy

1. Introduction

Shiine Pty Ltd (ABN [Your ABN]) ("Shiine", "we", "us", or "our"), located at 191 St Georges Terrace, Perth, WA 6100, operates the Insiight analytics platform. This Privacy Policy explains how we collect, use, disclose, and protect information in connection with our billboard analytics services. We are committed to protecting your privacy and complying with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and other applicable privacy laws.

2. Information We Collect

2.1 Account Information

When you register for Insiight, we collect:

• Name and contact details (email address, phone number)
• Company name and business information
• Account credentials (username and encrypted password)
• Billing information (for paid subscriptions)

2.2 Billboard Location Data

You provide us with the geographic coordinates and details of billboard locations you own or have authorization to track. This data remains your property.

2.3 Campaign and Creative Data

Any campaign materials, creative assets, or related data you upload to the platform remains your intellectual property and is stored securely for the duration of your subscription.

2.4 Usage Information

We automatically collect information about how you use Insiight, including:

• Log data (IP address, browser type, access times)
• Device information
• Feature usage and interaction patterns
• Performance and diagnostic data

3. Third-Party Movement Data

3.1 Anonymised, Aggregated Data

Insiight's analytics incorporate anonymised, aggregated movement data obtained from licensed third-party data providers. This data is used solely to measure and visualise billboard exposure zones and aggregated audience trends around your billboard locations.

3.2 No Personally Identifiable Information

The movement data we process does not contain, and we do not collect, any personally identifiable information (PII) about individuals. All audience insights are based on aggregated, de-identified data that cannot be used to identify specific individuals.

3.3 Third-Party Data Compliance

Our third-party data providers operate under strict privacy protocols and comply with applicable privacy laws. We maintain contractual agreements that ensure data is collected, processed, and shared in accordance with privacy regulations.

4. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Insiight platform
• Generate billboard analytics and audience insights for your locations
• Process your account registration and manage your subscription
• Communicate with you about your account, updates, and support
• Process payments and prevent fraud
• Comply with legal obligations and enforce our Terms of Use
• Improve our services through analytics and research

5. Data Sharing and Disclosure

5.1 Your Data Protection

Your billboard location data, campaign materials, and creative assets will not be shared with third parties without your explicit written consent. This data remains your property at all times.

5.2 Service Providers

We may share information with trusted service providers who assist us in operating the platform, including:

• Cloud hosting and infrastructure providers
• Payment processors
• Analytics and monitoring services
• Customer support tools

These service providers are bound by confidentiality obligations and are only permitted to use your information to provide services to us.

5.3 Legal Requirements

We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Shiine, our users, or others.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

6. Data Security

We implement industry-standard security measures to protect your information, including encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

During your active subscription, we retain all data necessary to provide the Insiight service. After your trial period ends or your subscription is cancelled, we will retain your historical analytics data but will cease collecting new movement data. You may request deletion of your data at any time by contacting us, subject to legal retention requirements.

8. Your Rights and Choices

Under Australian privacy law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Export your data in a portable format
• Opt-out of marketing communications
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise these rights, please contact us at privacy@shiine.com.au

9. Prohibited Uses

You agree not to attempt to identify individuals or associate any aggregated movement data presented in the Insiight platform with real-world persons, sensitive locations, or personal habits. Such attempts violate our Terms of Use and applicable privacy laws.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to maintain your session, remember your preferences, and analyse platform usage. You can control cookie settings through your browser, though disabling cookies may affect platform functionality.

11. International Data Transfers

Your data is primarily stored and processed in Australia. If data is transferred internationally, we ensure appropriate safeguards are in place to protect your information in accordance with Australian privacy laws.

12. Children's Privacy

Insiight is a B2B service intended for business use only. We do not knowingly collect information from individuals under 18 years of age.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes via email or through the platform. Your continued use of Insiight after such changes constitutes acceptance of the updated policy.