Discover how we use anonymized mobile device signals and advanced geospatial analysis to revolutionize billboard audience measurement and deliver real-time OOH analytics.
Our methodology combines cutting-edge geospatial analysis with anonymized mobile device signals to provide unprecedented accuracy in OOH audience measurement. We process millions of data points daily to deliver insights that transform how media owners understand their assets.
From raw mobile device signals to actionable audience insights - here's how we transform data into valuable OOH analytics.
We collect anonymized mobile device signals from millions of devices as they move through urban environments. This data is completely privacy-compliant and contains no personally identifiable information.
Step 01
For each billboard asset, we create precise visibility cones that define the exact areas where the billboard can be seen, accounting for viewing angles, obstructions, and visibility distance.
Step 02
Using advanced geospatial analysis, we map the movement patterns of anonymized mobile devices to identify which devices pass through billboard visibility cones during their journeys.
Step 03
We overlay geospatial attributes of anonymized devices with multiple data sources to understand where people live, work, eat, and play, creating detailed audience segments.
Step 04
Our HPC infrastructure processes millions of device signals in real-time, enabling us to deliver accurate audience measurements and campaign insights at scale.
Step 05
Media owners receive daily asset and campaign updates through our platform, with automated reporting, performance dashboards, and actionable insights.
Step 06
Our geospatial analysis and demographic overlay process generates comprehensive audience profiles with over 300 data attributes.
Experience the power of advanced geospatial analysis and real-time audience insights. Join leading media owners who trust Insiight Analytics for their billboard measurement needs.