How Insiight Is Powering Transit Media Intelligence

Out-of-home (OOH) has long been one of the most effective ways for brands to reach audiences in the real world, but until recently, its impact has been hard to measure with the same precision as digital channels. Insiight's suite of OOH intelligence tools are changing that by bringing data-driven measurement and analytics to transit and all outdoor media, enabling media owners and advertisers to truly understand who they're reaching, how often, and where those impressions are happening.

One of the first use cases of this capability in action was the Perth is OK! campaign with Shiine's rideshare billboard network, and the results demonstrate how powerful audience intelligence can be when you combine mobility data with robust analytics.

Measuring Transit Billboards Like Never Before

Transit media, whether on buses, trains or rideshare vehicles, moves through cities and precincts in ways that static billboards never do. That means the potential exposure is dynamic, spread across neighborhoods, peak travel times, and even repeated route patterns.

But with mobility data and Insiight's modelling engine, those movements don't stay abstract—they become measurable:

• Footprint tracing: We map where vehicles actually travel, and who is nearby at the time of exposure
• Audience segments: Understand the types of people seeing the campaign (occupations, lifestyle, affluence & more)
• Impressions & reach: Precise counts of how many times audiences were exposed across time and space

This isn't just traffic volume—it's audience intelligence. The Perth is OK! campaign, powered through Insiight's transit media analytics, crossed over 4.1 million verified impressions on Shiine's rideshare billboards during its flight, all while delivering insights into where and when these impressions occurred, and the personas of those interacting with the campaigns. That level of granularity helps both media owners and advertisers tell a much more compelling story about the audience value of their inventory.

Real-time tracking of Hyped Media's LED truck campaigns across multiple cities

Why This Matters for Media Owners and Advertisers

For media owners, having actual measured performance—not just estimated traffic counts—changes the way they sell their inventory:

• Build data-backed proposals for buyers
• Justify premium pricing with evidence of audience scale and quality
• Empower sales teams with campaign performance dashboards

For advertisers, it means campaigns that feel more like digital buys, where you know not just that an ad ran, but who saw it and how often.

With transit media continuing to grow as a channel, unlocking this level of insight helps brands and media partners make smarter decisions and ultimately drive better outcomes for their OOH investment.

The Path Forward: Data-Driven OOH Advertising

The evolution of OOH intelligence isn't just about better numbers—it's about fundamentally changing how the industry operates. When media owners can demonstrate precise audience reach and quality, and when advertisers can measure campaign effectiveness in real-time, OOH advertising transforms from an awareness play into a performance-driven channel.

Whether you're running rideshare billboards like Shiine, LED trucks like Hyped Media, or managing traditional transit networks, the ability to measure, analyze, and optimize your OOH campaigns is no longer optional—it's essential for staying competitive in today's data-driven advertising landscape.