Measuring Moving Billboards: Hyped Media's LED Truck Campaign with Insiight

As the out-of-home industry continues to grow through the digital transformation, the classic 'yeah, that road looks busy' approach isn't enough anymore. Whether it's a roadside billboard, a street furniture or transit OOH, brands want to know who they reached, with numbers they can trust.

For a recent campaign with Hyped Media in Melbourne and Sydney, Insiight was used to turn a mobile LED truck into real, reportable audience data. Hyped runs large-format LED trucks Australia-wide, putting standout creatives into busy streets and events. It's powerful out-of-home, but it also sits in the hardest corner of the industry for attribution intelligence: transit OOH, where screens are constantly moving and audiences change minute by minute.

To prove value, Hyped needed more than a route map and a hunch that 'this run is busy'. They needed a way to show who was actually in view of the screen, when, and how often. That's where Insiight came in. Insiight's transit attribution model combines real-time movement datawith a dynamic visibility zone that traces the truck's location, turning its time on the road into clear metrics.

A Quick Snapshot

Hyped ran their high-impact brand activation package for 1 day, with 5 Trucks covering Melbourne and Sydney's bustling streets. Using Insiight, the campaign reported:

As well as audience and demographic attributes:

• Top Occupations: Managers & Other Professionals
• Top Age Band: 20-34, 35-49
• Affluence: Medium-High Income Earners
• Top Audience Persona: The Educated Professional

"We've always known our trucks turn heads, but Insiight finally gave us a consistent way to prove it. Our clients love the reports, as it gives them confidence in their OOH investment with data-backed reports instead of a few photos and an email summary."

How Insiight Supports OOH Operators

The same tools used on this campaign are available to any OOH operator using Insiight. The platform helps you plan and prove campaigns in one place, forecasting reach and audience performance when responding to a brief, then automatically turning delivery into client-ready reports.

Operators get clear audience insights by location, time of day and day of week, while sales teams get charts and summaries they can drop straight into decks and emails. Instead of stitching together screenshots and manual counts, Insiight gives you a repeatable measurement engine for every asset.