Introducing Insiight: A New Standard in OOH Audience Measurement and Transparency

We are excited to officially announce the launch of Insiight Analytics, our next-generation audience measurement platform built specifically for out-of-home (OOH) media owners and agencies.

Born from our work operating Shiine Media, WA's independently owned rideshare rooftop network, the platform was developed to solve a challenge we face every day: proving real audience value with clarity and confidence.

Unlike traditional OOH measurement that relies heavily on traffic counts and broad estimates, Insiight uses anonymised mobile device signals detected within realistic viewing distance of an asset. This allows us to provide accurate impressions, unique reach, and movement patterns, as well as demographic insights such as age, household income, education levels, and occupation segments.

Why We Built Insiight

Advertisers using digital channels like Meta and Google have become accustomed to knowing exactly who they are reaching. OOH deserves the same level of transparency.

However, many measurement tools in market today are:

• Expensive
• Time-consuming to implement
• Not built for smaller or independent media owners
• Or lack demographic depth beyond basic reach estimates

We designed Insiight to remove these barriers.

Key Capabilities

• Real-time dashboards showing weekly impressions and unique reach
• Audience heatmaps visualising exposure and movement behaviour
• Automated post-campaign reports ready for client presentations
• Predictive forecasting tools to estimate future reach and audience shifts
• Instant proposal support for responding to briefs quickly
• Support for both static and transit assets across metro and regional markets

Designed to Complement, Not Replace, Industry Standards

Tools like MOVE provide a valuable baseline for consistent planning. Insiight builds on that foundation by revealing:

• What's happening right now
• And who is actually being reached

This enables media owners and agencies to:

• ✔Win more briefs
• ✔Justify campaign performance
• ✔Provide greater transparency to clients

Free Access Limited Offer

To support the industry's shift toward data accountability, we are currently offering free access for a limited time so that media owners and agencies can trial the platform on live campaigns with no cost or complexity.

Onboarding an asset can take as little as five minutes, with live insights available the following week.