About Insiight Analytics

What is Insiight Analytics?

Insiight Analytics is a cutting-edge OOH (Out of Home) billboard audience measurement platform that revolutionizes how media owners and advertising agencies understand and optimize their campaign performance. Using advanced AI and mobile device movement data, we provide real-time insights into billboard audience reach, demographics, and campaign effectiveness.

Our Mission

We believe that Out of Home advertising deserves the same level of precision and measurability as digital advertising. Our mission is to empower media owners and agencies with data-driven insights that drive better decisions, maximize revenue, and deliver proven ROI for billboard campaigns.

How Insiight Analytics Works

Our platform transforms anonymized mobile device movement data into actionable insights by:

• Creating visibility cones around billboard assets to capture audience exposure
• Analyzing mobile device movements within viewable areas
• Processing data through AI algorithms to determine reach and frequency
• Providing demographic insights including age, income, occupation, and education
• Generating automated reports and campaign performance analytics
• Offering ML-powered forecasting for campaign planning

Key Features & Capabilities

Who We Serve

Insiight Analytics is designed for:

• Media Owners: Optimize billboard performance and maximize revenue
• Advertising Agencies: Create data-driven proposals and prove campaign ROI
• Media Planners: Make informed decisions with accurate audience forecasting
• Campaign Managers: Monitor and optimize campaign performance in real-time

Based in Perth, Australia

Headquartered in Perth, Western Australia, Insiight Analytics brings global-standard OOH measurement technology to the Australian market and beyond. We're committed to advancing the Out of Home advertising industry with innovative, data-driven solutions.